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Over 74% of businesses worldwide strongly believe that CRMs are a powerful marketing weapon. They also think that CRMs help them to build better customer relationships. Companies agree that money can only buy the most valuable asset for their growth-...

Gone are the days when employees were in search of opportunities. Employers are now in search of talent to up-build their organizations. As a result, organizations are trying to stand out through hiring strategies. Organizations project the quality and efficiency...

Digital marketers spend hours crafting emails. The emails are carefully crafted for business promotion or customer retention. However, the emails get winded up in spam boxes when email authentication protocols are not used. In addition, phishing and spoofing attacks are...

Email marketing is now one of the cost-effective and important strategies for modern marketers. Email marketing is a marketing tool that helps to increase lead conversions. They are also effective in keeping customers informed about new products and keep you...

The capitalistic society doesn’t function to force others to transact with your business. As a result, over nine out of ten startups fail. But, the reports of failing startups motivate entrepreneurs to work smarter. The article lists the causes of...

Branding has always been vital in business processes. With the booming technology, branding has gained more importance in growing the business. Consumers get to see several brands through social media platforms. This has given consumers options to choose from while...

Customer retention is the key for any business. Thus the company strives to build loyalty toward them. Thus businesses take the help of powerful marketing tools and install CRM to build customer relations. For customer retention, a company had to get a...