Case study for dream cruise mobile application
A study conducted by CLIA’s Asia cruise trends study has declared that the number of passengers has hit the 4 million mark in the year 2017 and the rate has increased by 20% in the next year. The cruising market in Asian countries is witnessing remarkable growth in recent years. Especially across India, the strategic placement of offices in Mumbai, New Delhi, Ahmadabad, and Bangalore combined with the growing middle-class sector has fueled the cruising industry. Cruise lines are therefore focusing on revamping their marketing portals, handy assets, and tools while striving to establish a strong connection with their traveling partners
The cruising companies acknowledge the role of travel agents as they specialize in guiding both the veteran and first-time travelers. Such traveling partners help the travelers grab their deals, and promotions while helping the growth of the cruising companies find their customers. This article speaks on the beneficiary features of the Genting Cruise Lines India mobile application and how it helps the agents to assist their clients.
Purpose of the Dream cruise
Genting cruise line is now focusing on amplifying the Indian cruising market; therefore Genting Cruise line has developed this mobile application to provide the essential assets to its travel partners. This application has efficiently created a platform that provides well-accessible travel documents and other marketing assets in the form of a mobile app.
Developed our product through the following five phases: Research, Synthesize, Ideate, UI Design & Test.
User pain points
High level design goals
Key features & motivations
Iteration & implementation
The calendar segregates the three primary routes and allows the user to navigate across the options, Genting Dream route, World dream cruise route, Explorer dream route, and the varied colored options to mark the number of nights for each cruise. This color option simplifies the processes and displays complete information about all the cruises in one go. Therefore the calendar feature enables the user to make quick plans and share them with potential customers.
The videos, on the other hand, capture the fun activities and live shows that are available on board and obtain a 360-degree view of the restaurants and entertainment venue, and cabins. Moreover, a video related to a recent update of the norms related to COVID-19 widespread has gained a huge customer base and built confidence among veteran travelers. The video has clearly described the Check-in and check-out procedures, ventilation system, and the ‘Tracey’- a technological badge to carry that helps quicker check-in at the public venues to ensure safety throughout the voyage.
Resources and marketing assets
The brochures contain a wealth of information and description about the cabin types, restaurants and bars, theatres, and a complete listing of sporting facilities and decks available on the ships as well.
On the other hand, the application provides an option to follow the cruising company through social media platforms and thereby establish a stronger connection with the company.
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